a thought or suggestion as to a possible course of action.
"recently, the idea of linking pay to performance has caught on"
"our menu list will give you some idea of how interesting a low-fat diet can be"
"nineteenth-century ideas about drinking"
the aim or purpose.
"I took a job with the idea of getting some money together"
We moved to Somerset House in London, something that I already wish we’d done years ago. It is a fantastic place to work.
We rebranded, sending up the world’s highest press release and jettisoning the world’s least memorable business name for our new moniker, Houston PR.
It’s lovely to bump into people now and hear them say “I’ve heard of you guys.”
We’ve done some really interesting and effective work.
In January, we launched London’s first underground farm which is beginning to take shape in tunnels beneath the Northern Line at Clapham North. We helped create the brand, Growing Underground, and arranged a partnership with Michel Roux Jr.
Since that cold morning in late January we have arranged for more than sixty broadcast crews from all over the world to visit the farm.
We won a PR Week Award, an Oscar of the industry, for our launch of Growing Underground. Here’s me and Leonardo di Caprio.
We launched polifiller.com, our website for cutting the waffle out of politicians’ speeches, and the launch was covered by the Today Programme, BBC2’s Daily Politics, BBC Radio 5 Live’s Pienaar on Politics, BBC Radio 4’s The Week in Westminster, Newsweek, the FT, the New York Times and the Independent.
We launched pretweet.com, a service for tidying up tweets before you send them. It was reported widely in the UK and internationally.
Both have done very well on social media and each cost us about 15 quid to set up and get going – perfect evidence of our belief that it’s all about the idea. Everything else is optional.
We created the UK’s biggest bicycle to promote British Science for the University of Sheffield to coincide with the Tour de France’s Yorkshire leg.
We publicised SquareTrade’s Breakability Index for the launch of the new iPhones. We looked at the rise in mobile accidents as people are distracted on the move.
We looked at the Dads exclusion zone (the safe distance that teens keep from their dads) for Clintons.
We also looked at the way that Christmas cards have changed over the years.
We celebrated PomeGreat’s work with Afghan farmers, a story that made BBC News and the Times.
We launched the impatience index for KANA, looking at way that more and more of us are wasting time waiting for service from companies.
We launched the Virtual Physiological Human for the Insigneo Institute – a bold project that is creating a digital version of the human body. This is the future of medicine.
We announced the possible discovery of alien life in the stratosphere.
We launched the world’s first air-cleaning poem.
We bought a space suit and put it through its paces with a few commutes and space walks.
We advised several companies on difficult challenges, helping them to navigate crises. We did the same for several public figures.
We announced the world’s first space flight sale for our friends at sentintospace.com
All in all, it has been a brilliant year – and we have exciting plans for 2015.
We have a superb and talented team, many, many years of experience and a huge repertoire of skills.
If you have a brand that needs the support of an agency that is a dab hand at strategy, eye-catching tactics and storytelling with commercial objectives at its heart I hope you’ll consider giving us a call.
Here’s my number: 07702 684290. I’d be happy to take your call any time.