One of the more baffling aspects of working in PR is the email from a journalist that reads something like this:
“Your email is unsolicited. Delete me from all of your mailing lists.”
I do (occasionally) use lists as a means of getting a message to as many people as I can as quickly as possible (that’s how news works). I do my best to ensure that that content is relevant to the people that I am sending it to (by checking their preferences, “previous”, etc). I also (for the most part) send out announcements that pass our “interesting test”.
These emails are a great puzzle for two reasons:
- If journalists don’t want unsolicited emails how do they manage?
- If I delete someone from all of our mailing lists, might that not spoil their day when we have a major news story that is bang on their subject area?
Today, for instance, I had an email of this sort from a journalist who writes about food. We cover an array of really interesting food stories. Today’s email was a little off-piste, but still potentially relevant. Objectively, it’s not a massive deal. I’ve taken him off all of our lists and it won’t have an impact on our work because he writes for a publication with a small circulation. It still bugs me though.
Sometimes people have bad days I guess.