Kanye West, Steve Stoute and Ben Horowitz held court in Cannes, France as a part of the annual Cannes Lions International Festival of Creativity.

In a seminar titled “Technology, Culture, and Consumer Adoption: Learning to Read the Cultural Landscape” they discuss how powerful consumers are nowadays due to the increase in technology and social media.

If you’ve got 54 minutes to spare, give this a watch (or bookmark it for later!).

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