Kanye West, Steve Stoute and Ben Horowitz held court in Cannes, France as a part of the annual Cannes Lions International Festival of Creativity.

In a seminar titled “Technology, Culture, and Consumer Adoption: Learning to Read the Cultural Landscape” they discuss how¬†powerful consumers are nowadays due to the increase in technology and social media.

If you’ve got 54 minutes to spare, give this a watch (or bookmark it for later!).

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