Amidst the mixture of moaning and applause that has accompanied the release of the Google logo (I like it), one significant fact has been missed.  The new low-bandwidth logo is 305 bytes versus the relatively hefty 14,000 bytes for the previous version.

If you’re a global business and you’re seeking to reach the huge emerging markets where bandwidth is limited or at a premium, reducing the size of your logo is a shrewd and very smart move indeed.  There are close to a billion wireless subscribers in India, for instance, but only an estimated 1 in 6 use a smartphone.  The rest use feature phones.

If a brand wants to bite into a huge online market that is still heavily reliant on feature phones, every byte counts.

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