I just had an email from a journalist asking me to start a campaign to end the use of “I hope you’re well” in emails from PRs to journalists.

There are plenty of variations on these ‘icebreakers’.

Here are some of the common ones:

“I hope your well”

“Happy Tuesday!”

“Happy Hump Day!”

“I hope you’re looking forward to the weekend.” (really)

I guess they would get a bit annoying after a while.

When you think about it it’s probably a massive fib in most cases.

I never sit around thinking about a journalist and repeating ‘please be well, please be well…’

Maybe a better opener would be something like: “I expect you’re well – and if you’re not, the probability is that you’ll feel a bit better in a while.”

I might give that a go and see how I get on.

In the meantime, let’s campaign to end “I hope you’re well” in emails to journalists. Who’s in?

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