Since I started walking around London with my space suit and my board on I’ve become interested in the history of sandwich boards. They date back, as far as I can tell, to the 1820s, when new advertising rules in London introduced new taxes that made billboards far more expensive. More on this to follow – and something on a project that I have in mind – but first here are some pics that I’ve found. If you have any others do let me know.
Sometimes people use them as a LinkedIn profile. LinkedIn mobile app I guess.
Sometimes as more straightforward mobile billboards.
Sometimes for newspapers.
Sometimes for gloomier purposes.
This one (wearer and board) is quite busy.
It’s an international phenomenon.
Ad for a betting shop.
I guess George Formby’s ticket sales were a bit low at this stage.
You can’t really see the suit because of the board advertising this. The brand manager was probably sacked.
I remember this bloke from Oxford Circus.
Here’s my attempt. So far I have landed one new client – and £1.37p when I paused in Trafalgar Square.