Last year we issued the first draft of our Periodic Table of Story Elements.  Each of the elements on the table is a potential ingredient for a story.  If your story doesn’t contain at least one of the elements, the chances are that it isn’t a story.  Since we issued the first version, we’ve been working with our friends at the University of Sheffield on a refined version.  Here it is.  We hope you find it useful.  Without wishing to mix our scientific metaphors, we think it’s a good litmus test for a story.  Do feel free to share it widely.  If we’ve missed an element we’d love to hear your suggestions.  Best wishes for successful storytelling in 2014.

The Periodic Table of Story Elements

 PS: If you’d like a higher res version of this, drop me a note at ht@houstonpr.co.uk and I’ll send one through.

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